Master of Marketing

To succeed in today’s marketplace, organizations need deep insights into their customers’ hearts and minds while developing strategies to leverage these insights to maximize customer value. Marketers need to know how to blend cutting-edge technologies with digital marketing strategies to drive business success. The demand is strong and growing for marketing managers who have the advanced skills needed to build long-term customer relationships.

A Saylor Academy online MS in Marketing is a 30-credit program that provides students with the skill sets and competencies to use analytical and creative techniques to discover customer insights, create great customer value and develop executable traditional and digital marketing strategies that succeed in the global marketplace.

Program Outcomes

• Apply the modern suite of advanced marketing tools to maximize customer value and develop profitable strategies.
• Evaluate integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices.
• Analyze both quantitative and qualitative information to better inform strategy and find solutions for various marketing challenges.
• Develop marketing strategies suitable for consumer, business, government and not for profit marketing and for global scalability based on assessment of global issues and cultural impact.
• Evaluate successful brand messaging and communications by using analytics, target market identification, marketing tools, and consumer behavior to inform how you communicate with your audience.
• Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization.
• Synthesize information through diverse mediums to inform, negotiate and persuade internal and external stakeholders.