Learn how to build digital marketing strategies, such as influencer marketing, viral marketing, and social media advertising, to create a strong online presence for your business.
- Teacher: Uploader Account1
This digital marketing and advertising course will cover the essential concepts and skills you need to become an effective digital marketing strategist and advertising manager. From planning and implementing campaigns to analyzing performance data, this course is designed to better understand how digital media are used today and how they can be leveraged within your organization.
Learn how to develop a digital marketing strategy and interactive campaign that will lead your product or service to success. This course covers elements of online advertising, such as search engine marketing (SEM), social media, email marketing, and content marketing. You’ll also learn about identifying influencers for your product or service.
- Unit 1: Introduction to Digital Marketing and Advertising
- Unit 2: Situational Analysis in the Online Environment
- Unit 3: Creating a Digital Marketing Mix
- Unit 4: User Experience and User Interface Design
- Unit 5: Viral Marketing and Content Marketing
- Unit 6: Social Media and Influencers
- Unit 7: Search Engine Marketing
- Unit 8: YouTube Marketing
- Unit 9: Email Marketing
- Unit 10: Monitoring and Evaluation
- Apply key digital marketing concepts and strategies to achieve business success;
- Perform a situational analysis considering online and offline variables;
- Develop an e-marketing campaign consisting of a multiplatform strategy;
- Design a search engine marketing strategy; and
- Evaluate the campaign performance and collect insights for decision-making.