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Saylor Academy Master's in Marketing Degree

Saylor Academy Master's of Science in Marketing (MMKT) Degree

To succeed in today’s marketplace, organizations need deep insights into their customers’ hearts and minds while developing strategies to leverage these insights to maximize customer value. Marketers need to know how to blend cutting-edge technologies with digital marketing strategies to drive business success. The demand is strong and growing for marketing managers who have the advanced skills needed to build long-term customer relationships.

A Saylor Academy online MMKT is a 30-credit program that provides students with the skill sets and competencies to use analytical and creative techniques to discover customer insights, create great customer value, and develop executable traditional and digital marketing strategies that succeed in the global marketplace.

Program Outcomes

Students who successfully complete this MMKT program will be able to:

  • Apply the modern suite of advanced marketing tools to maximize customer value and develop profitable strategies.
  • Evaluate integrated and aligned strategies for maximizing both internal and external opportunities through the use of marketing theory and practices.
  • Analyze both quantitative and qualitative information to better inform strategy and find solutions for various marketing challenges.
  • Develop marketing strategies suitable for consumer, business, government, and not-for-profit marketing and for global scalability based on assessment of global issues and cultural impact.
  • Evaluate successful brand messaging and communications by using analytics, target market identification, marketing tools, and consumer behavior to inform how you communicate with your audience.
  • Analyze and interpret qualitative and quantitative data to align marketing plans to the strategic goals of an organization.
  • Synthesize information through diverse mediums to inform, negotiate and persuade internal and external stakeholders.
Saylor MMKT Program. 100% online, self-paced, and affordable!

Admission Requirements

There are no standardized test requirements. To be accepted into the MMKT program, applicants must meet the following prerequisites:

  • Proficiency in English: All students must demonstrate college-level English reading and writing proficiency. For non-native English speakers, completion of Saylor Academy’s English as a Second Language (ESL) courses may be required prior to program acceptance.
  • Entrance Exam: Before formal admission into the program, students must successfully complete the MMKT Entrance Exam with a minimum score of 80%. Study materials, including a preparation course, are available to help students get ready for the exam.
  • Enrollment Agreement: Students must complete the Master of Science in Marketing (MMKT) Enrollment Agreement upon achieving the required score on the MMKT Entrance Exam.
Foundational Courses

These two courses provide the foundational knowledge needed to succeed in the core MMKT courses:

  • MMKT601: Marketing Management
  • MMKT602: Consumer Behavior

MMKT601 and MMKT602 must be completed in order before moving on to other core courses.

Core Courses

After completing the foundational courses, students can take the following courses in any order:

  • MMKT603: Brand Management
  • MMKT604: Digital Marketing and Advertising
  • MMKT605: Sales Management
  • MMKT606: International Marketing
  • MMKT607: Business Intelligence and Analytics
  • MMKT608: Data-Driven Communications
  • MMKT609: Data-Driven Decision-Making
Capstone Course

Complete the capstone course:

  • MMKT610: Marketing Research, Strategy, and Application

This course integrates all previous learning into a final project or examination of real-world marketing challenges.

Students must complete all MMKT courses with a minimum score of 80% to earn the MS in Marketing degree.

Learning path for MMKT Program

Proctoring Fees

All final exams must be taken in a proctored environment through SmarterProctoring. Each session costs $5.00, and each course requires one proctored exam.

Program Catalog

You can read the full Program Catalog here.

Licensure and Accreditation

The Florida Commission for Independent Education granted authorization for Saylor Academy to award the MMKT degree. The MMKT is not accredited yet, as most accreditors require a graduating class before full accreditation.

Getting Started

  1. If you do not have one, please create a Saylor Academy Degrees account.
  2. Once logged in, select the “Enroll in a Degree Program” link from the banner or go to the Program Catalogue.
  3. Choose the MMKT Prerequisites program (Pre-MMKT).
  4. Select the “Sign Up” button.
  5. Complete the content in the order listed:
    1. MMKT Admissions Exam Prep Course
    2. Master's of Science in Marketing (MMKT) Entrance Exam (score of 80% required)
    3. Master's of Science in Marketing (MMKT) Enrollment Agreement

Contact Us

Email questions to degrees@saylor.org